e-Mail marketing is ideal for promoting professional services firms. Your client base is already looking to you for advice and e-mail provides a low-cost way to instantly and pro-actively communicate information that you know will help them. It's bound to put you in a favorable light and set you apart from your peers.
For example, a lawyer targets an e-mail communication to all clients affected by a new law to give them a "heads up" and reason to call. A career coach sends a monthly Ask the Career Coach e-mail with answers to questions professional women frequently ask. That same career coach runs a quarterly online survey to collect information on how women deal with office politics. She then uses that information to publish a highly relevant and timely Office Politics Guide for Today's Women. It's a low-cost, interactive way to engage a community interested in your services.
But it's only low-cost if it doesn't take away from the time you actually spend making a living in your profession. That's where a partnership with Relevant Space adds real value. We become the e-mail marketing arm of your business, so that you can focus on doing what you do best. Contact Relevant Space today for your free no-obligation e-mail marketing consultation.