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Enjoy High Marketing ROI
 eMail marketing continues to deliver the highest ROI (Return on Investment) of any marketing activity:
- $43.62 per dollar spent in 20091
- $42.09 per dollar spent projected in 20102
In contrast, SEM (Search Engine Marketing) delivered on average $21.85 for every dollar spent in 2009, non-catalog direct mail returned $15.22, and catalogs returned $7.32.3
Create Top-of-Mind Awareness
 eMail marketing is the most-effective way to create top-of-mind awareness with the people who have the immediate power to grow your business — your prospects and customers. By sending them marketing emails on a regular basis, you are bound to be top-of-mind when they make purchasing decisions.
Convert More Leads
 eMail marketing is a great way to capture leads and convert them to customers. Most people don't purchase or call you after one website visit. It usually takes time and communication.
An opt-in email-newsletter sign-up form on your website automatically collects email addresses from visitors referred to your site by search engines, customers, advertisements, etc. You can then send them marketing emails to help them fully appreciate your products, services, and expertise, so that they want to do business with you.
Boost Repeat Business
 If your business is like most, 80 percent of your sales comes from 20 percent of your clients/customers. eMail marketing is ideal for strengthening relationships with that 20 percent. In fact, a single marketing email to this loyal following can boost sales quickly. Inform them of your current offerings and give them special deals — like two-for-one meals to fill your restaurant on a Tuesday night. Experience the power of email marketing to boost repeat business.
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Increase Referrals
 Every business wants referrals. Make it simple for customers to refer your business with a Forward to a Friend button in your marketing emails that lets them email the information to multiple recipients. It's a fast-and-easy way to spread news about a sales promotion, your current offerings, location, hours, etc. You can't do that with a direct-mail postcard.
Strengthen Brand Awareness
 eMail marketing enables you to send high-impact HTML-formatted emails with graphics, clickable text, and your own branding. Extending your online presence to your subscriber's inbox, delivers a powerful one-to-one interactive communication that brings your brand into their daily routine.
Get Instant Customer Feedback
 eMail marketing is self reporting, giving you instant feedback on who opened, clicked through, forwarded, and opted out of your email communication. It also enables you to gather valuable customer feedback with online surveys and by letting customers reply directly to your emails. It's an automatic way to gather the data most relevant to your business.
Maximize Event Attendance
 eMail marketing lets you send attractive electronic invitations for business events and lets busy invitees RSVP conveniently with a simple mouse click. Whether you are hosting a wine tasting, a brown-bag lunch, breakfast seminar, or advisory board dinner, email is the most-cost-effective, trackable, timely, and convenient way to maximize event attendance.
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